Who We Are

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Freedman Kruss & Associates is a relationship-based wealth management firm with a team of professionals that provide personalized, common sense planning and “concierge level” service to our clients. We have helped all of our clients organize their financial affairs and get themselves On Track to achieve their financial and lifestyle goals.
We have successfully advised hundreds of clients, all with different needs and requests. At Freedman Kruss & Associates, we specialize in getting to know our clients so that we can provide the appropriate plan for each person who we come in contact with.

What Freedman Kruss & Associates can do for you:

  • Provide you with clear strategies and tactics to meet your retirement goals
  • Structure your investment portfolio to meet all of your financial goals
  • Ensure your investment portfolio is tax efficient
  • Give you peace of mind that you will not outlive your retirement savings
  • Create sustainable pension-type income for your retirement
  • Create a tax-efficient retirement income stream utilizing various income “buckets”
  • Integrate your Corporation/Professional Corporation with your personal finances to ensure taxes are minimized and income is maximized
  • Minimize the costs and taxes for your Estate
  • Ensure the smoothest transition possible of your assets in your Estate to your beneficiaries
  • Help to structure your insurance in the most efficient cost AND tax effective way
  • Work closely with your other professional advisors to ensure your financial affairs are complete

Why Freedman Kruss & Associates?

  • Passion — love for our work and boundless enthusiasm
  • Commitment — to adding value and providing exceptional service to our clients
  • Trust — we earn this due to our client’s total confidence in our knowledge and abilities, our integrity and our character
  • Respect — we regard each client relationship as a special privilege and are constantly considerate, appreciative and always strive to exceed our client’s expectations
  • Value — we are unique because we know our value and constantly strive to understand our clients’ value

Alan Kruss, CA

Alan is a Chartered Accountant (CA) and began his career in the corporate world. He has 15 years of CFO-level experience with International public companies. Using this experience, he moved into the Financial Services Industry and over the past several years has been helping individuals with their financial planning including investment, tax, insurance and estate planning to assist them in achieving their financial goals.

Alan has found that his experience and skill-set are strongly suited to adding value to small business owners. He therefore became extremely focused and specialized on working with business owners and incorporated medical professionals to assist them to maximize the earnings from their Business/Practice and integrating this with their personal finances to help them maximize their net worth, create wealth and achieve their financial and lifestyle goals.

Alan’s CA background, as well as the completion of the C.I.F.C., M.F.D.C., C.S.C and LLQP courses offered to insurance professionals and mutual fund representatives through CSI and IFSE Institutes, ensures that he is well prepared to assist clients with many of their financial needs. Alan prides himself on client service and takes on a “personal CFO” role for all of his clients.
Alan lives in Thornhill with his wife, Nadine and three boys. He is an active sportsman and continues to play Soccer and is also an avid golfer and cyclist.

Peter Freedman

Peter is responsible for developing new business and expanding and educating its advisors. With more than 20 years experience in the insurance industry, he continues to focus on consulting with his existing and prospective advisors.

Peter began his insurance career in South Africa working for Liberty Life Association of Africa for five years. In this short period, Peter received many prestigious awards. In 1993 Peter immigrated to Canada and worked as an independent broker from 1993 to 2000. He built his client base through diligent effort, a strong work ethic and prompt efficient customer service. In 2000, with the support of his clients, Peter established Peter Freedman Life Insurance Brokers. During his quick growth, he has been able to attract some of the industries’ best professionals.

Peter Established Achievex Financial Services in 2007 through the acquisition of Cowper Financial, a well established MGA.

Peter is a member of numerous industry associations including: The Independent Life Insurance Brokers of Canada and the Canadian Association of Insurance and Financial Advisors. Additionally, Peter is a licensed Level Two life Insurance broker and devotes significant time to life insurance academics and training.

Peter Freedman is associated with Freedman Kruss & Associates only and is not registered in any capacity with Worldsource Financial Management Inc. Worldsource Financial Management Inc. is responsible for mutual fund-related business activities conducted by its Registrants only, and is not responsible for the business activities of other related or unrelated individuals and/or organizations.

Aubrey Cimring

Aubrey Qualified as a Chartered Accountant in South Africa in 1995. After a short stint as a stock exchange equity analyst he joined Choice Holdings, a stock exchange listed food production company, as their Chief Financial Officer. He then joined Discovery Holdings, a stock exchange listed Life and Health Insurer, as their Head of Finance and member of the Executive Committee. During his period Discovery grew to become the largest Health Insurer and the fastest growing Life insurer in South Africa.

Aubrey worked at Discovery Holdings for 6 years before joining Massmart Holdings, the largest stock exchange listed general merchandise retailer in South Africa. While at Massmart Aubrey transferred from Finance to general management and spent his last years of the 6 at Massmart as the Managing Director of Builders Warehouse, the largest Home Improvement retailer in South Africa. Aubrey was also a member of the Massmart Group Executive Committee. During this period of 15 years Aubrey also continuously served as the Chairman of a number of very large Group Pension and Insurance Plans and Health Insurance plans.

Aubrey joined Peter Freedman Life Insurance Brokers in 2008 as its Chief Financial Officer with the specific responsibility of building a sustainable and efficient platform that supports the current and future clients in the most effective and efficient way.

Aubrey Cimring is associated with Freedman Kruss & Associates only and is not registered in any capacity with Worldsource Financial Management Inc. Worldsource Financial Management Inc. is responsible for mutual fund-related business activities conducted by its Registrants only, and is not responsible for the business activities of other related or unrelated individuals and/or organizations.