We want to be your “personal CFO” and help plan, manage, grow and protect your financial affairs.
Freedman Kruss & Associates is a relationship-based wealth management firm with a team of professionals that provide personalized, common sense planning and “concierge level” service to our clients. We have helped all of our clients organize their financial affairs and get themselves On Track to achieve their financial and lifestyle goals.
wealth concept showing money and house saved inside a transparent piggy bank

Our Value Proposition

We act as the “personal CFO” for small business owners, executives and medical professionals. We understand the stress and challenges of being too busy to focus on both their business and their personal financial affairs, so our clients benefit from being able to spend their time maximizing their earnings potential while at the same time utilizing our financial knowledge and expertise. This helps them maximize their personal net worth and build their personal financial roadmap that will allow them to achieve their future lifestyle goals.

Our Objective

Our mission is not only to safeguard and preserve our clients’ assets, but also to provide an environment that makes our clientele feel at ease with their investments and policies. After helping you to determine your financial goals, we will together design a strategy to accomplish those goals. After a formal plan has been implemented utilizing our 5 step ON Track™ Process, we encourage our clients to be proactive in reviewing their plans and portfolios with us. Our chief objective is to help you achieve financial independence, and in doing so, we offer an unparalleled level of customer service and investment management.

why-choose-us

Why work with us?

PASSION

We love our work and have boundless enthusiasm.

COMMITMENT

We are committed to adding value and providing exceptional service to our clients.

TRUST

We earn this due to our client’s total confidence in our knowledge and abilities, our integrity and our character.

RESPECT

We regard each client relationship as a special privilege and are constantly considerate, appreciative and always strive to exceed our client’s expectations.

VALUE

We are unique because we know our value and constantly strive to understand our clients’ value.

What we can do for you

At Freedman Kruss & Associates we have successfully advised hundreds of clients, all with different needs and requests. We specialize in getting to know our clients so that we can provide the appropriate plan for each person who we come in contact with.

  • Provide you with clear strategies and tactics to meet your retirement goals
  • Structure your investment portfolio to meet all of your financial goals
  • Ensure your investment portfolio is tax efficient
  • Give you peace of mind that you will not outlive your retirement savings
  • Create sustainable pension-type income for your retirement
  • Create a tax-efficient retirement income stream utilizing various income “buckets”
  • Integrate your Corporation/Professional Corporation with your personal finances to ensure taxes are minimized and income is maximized
  • Minimize the costs and taxes for your Estate
  • Ensure the smoothest transition possible of your assets in your Estate to your beneficiaries
  • Help to structure your insurance in the most efficient cost AND tax effective way
  • Work closely with your other professional advisors to ensure your financial affairs are complete

Our Team

Alan Kruss

Alan Kruss

Wealth Advisor

Alan is a Chartered Accountant and began his career in the corporate world. He has 15 years of CFO-level experience with International public companies. Using this experience, he moved into the Financial Services industry in 2001. Since then he has been helping individuals and families manage their financial affairs including customized investment management, tax, insurance and estate planning.

Alan’s expertise and skill-set are strongly suited to adding value to small business owners including incorporated professionals. He assists his clients in optimizing the earnings from their businesses and integrating this with their personal finances. His client-centric approach ensures that he understands the different needs of each client and provides solutions to help them maximize their net worth, create wealth and achieve their financial and lifestyle goals.

Photo of Peter Freedman

Peter Freedman

Life Insurance Solutions

Peter began his insurance career in South Africa working for Liberty Life Association of Africa for five years. In this short period, Peter received many prestigious awards. In 1993 Peter immigrated to Canada and worked as an independent broker from 1993 to 2000. He built his client base through diligent effort, a strong work ethic and prompt efficient customer service. In 2000, with the support of his clients, Peter established Peter Freedman Life Insurance Brokers. During his quick growth, he has been able to attract some of the industries’ best professionals.

Peter is a member of numerous industry associations including: The Independent Life Insurance Brokers of Canada and the Canadian Association of Insurance and Financial Advisors. Additionally, Peter is a licensed Level Two life insurance broker and devotes significant time to life insurance academics and training.

Photo of Neil Benjamin

Neil Benjamin

Group Benefits Solutions

Following a successful business career in South Africa, having owned and operated a number of companies Neil immigrated to Canada in 2003 to head the sales and marketing division for one of the World’s largest jewelry manufacturers and suppliers to the North American wholesale market. His interest and success in marketing and sales led him to the Life and Health Insurance Industry, passing the LLQP exams in early 2006.

Since that time, he focused his practice as an advisor and consultant in the design and implementation of a broad range of employee benefit programs. His philosophy of creativity and transparency, combined with the ability to deliver timely and efficient results, thus maximizing the client’s benefits and reducing their costs is the primary reason for his success.

Matt Kruss

Matt Kruss

Associate Financial Advisor

Matt joined the Freedman Kruss team in 2019 after helping clients at CI investments as a Financial Services Rep. Prior to that he honed his communication and leadership skills in an entrepreneurial sales role, which he uses to support our client-centric philosophy. Matt contributes to the overall investment and portfolio management of client accounts. He prepares materials for client meetings by analyzing portfolio reviews and strategic asset allocations.

In addition to holding the Canadian Securities Course (CSC) and Conduct and Practices Handbook (CPH) designation, Matt graduated with a Finance in Economics degree from Western University. Matt is currently enrolled in the LLQP course (Life Insurance) which will allow him to provide clients with services in both investments and insurance.

Matt is a sports fanatic and continues to play Hockey, Golf, Soccer and Basketball.

Photo of Karin

Karin Schoen

Client Service Representative

Karin is the team’s resource for all things “client,” optimizing the value we bring to our clients. Prior to joining Freedman Kruss Securities, she was a Financial Advisor at Sun Life Insurance and BMO Nesbitt Burns. In addition, Karin’s extensive experience as a c-level executive assistant and office manager ensures that our client’s administrative, research and investment-oriented requests are prioritized and met in a timely manner.

Since working in the financial services industry Karin has completed her Canadian Securities Course (CSC), Conduct and Practices Handbook Course (CPH), Wealth Management Essentials (WME), as well as her FSCO.

In her spare time Karin enjoys gourmet cooking, hiking, golfing and photography.